Our primary goal is to deliver the results that matter to our clients. And our clients tell us we’re effective, creative, easy to work with and make their jobs easier.
So we must be doing something right.
These long-term client relationships are important to us, with some spanning more than 20 years. This loyalty is earned through our professionalism, reliability and absolute commitment to consistently delivering the best possible outcome.
Our team of around 25 have a passion for delivering powerful work, for us and our clients. Our team is enhanced by a wide network of specialist partners who allow us to always bring the best thinking and outcomes.
Everything we do is underpinned by our CLEAR values.
Client-First. We breathe great client service. It’s an instinct rather than a job, something ingrained in our DNA.
Leading-Edge. We understand what’s needed then pursue what’s possible. Bold, curious and never afraid to push our thinking to deliver fresh perspectives.
Evolving. We take the long view for us and our clients, constantly looking to grow as a company and as individuals. We try, we learn, we adapt and then do it all again.
As One. Our best results come when we work as a team with our clients, bringing together our talents and ideas to create something greater than the parts.
Real. Straight-up and clear, that’s how we work with clients and each other. We take responsibility to do what we say we will. No surprises. No hidden agenda. No bull.
Sure, we’re business-savvy, strategic and creative. But we’re also system and process-driven. This helps us stick to deadlines, achieve results, and meet and exceed your expectations. Here are some of the disciplines we apply to do this successfully:
Together, we have a depth and breadth of experience that is hard to beat. We have a team of 25+ across Auckland and Wellington servicing clients around New Zealand.
Jo is a senior designer with 10 years' experience in both design and advertising agencies. A keen adventurer, she worked in Vancouver for a couple of years before heading back to Auckland to make her mark on the industry here. She enjoys all aspects of design, particularly developing new brand experiences for clients.
Hailing from the Netherlands, Paul brings 20+ years of international experience to the team; his knowledge influenced by successfully working in NZ, Australia and his country of origin. Through his experience in design & advertising agencies and the manufacturing sector, Paul can quickly identify requirements relating to the clients' needs, resulting in projects that are both rewarding creatively and financially successful.
Mason's experience delivering quality print solutions has earned him many accolades over the 20+ years in the design & print industry. Possessing a meticulous eye for detail and an unwavering standard of quality has delivered many industry awards during his career. More recently Mason has been continuously selected by industry peers to join the yearly judging panels of 'Pride in Print'. In addition to his own pride in print, Mason also delivers the same high standards in the client services arena across many of Insight's clients.
With 20 years' professional experience in New Zealand, Scotland & England, Brian is undoubtedly one of New Zealand's best creative talents. Brian has an intuitive feeling for business issues, which teams up with his ability to see the big picture. His easy-going manner and quiet charm ensure he relates easily and quickly to people whether at strategic or tactical levels of business.
Heading up the production team, Rainer successfully balances experience with learning to deliver the best possible solution - regardless of whether print or pixel. Underpinning his approach, he embodies accuracy, speed and technological insight to constantly reinforce the delivery of even the most complex challenges - every time.
Kylie returned home to Auckland after a 7-year stint in Perth, where she worked in full service and specialist digital agencies managing website development, digital marketing and media campaigns for clients. She enjoys translating complicated techno-babble into awesome new websites with meaningful metrics. She believes in a holistic approach to digital, which includes the production of solution-oriented web platforms and a selection of the most appropriate digital marketing strategies.
Claire is a world-class account manager with a keen eye for detail. Having spent time in the London agency scene, she brings strong organisational skills to the Insight team along with an unflappable attitude that ensures projects are consistently delivered on brand, on time and within budget.
Gabe is a calm and astute Account Director, an observant listener with a warm personality. He has worked in advertising and design agencies, bringing experience that is varied and rich, having worked with clients such as Exxon Mobil, Spark, Icebreaker, Auckland Airport, Wesfarmers and more.
Gabe trained & started his career as a sports journalist - something he still draws from when writing and communicating for business. His varied experience and can-do approach add a lot of value to the work we do for our clients.
Tanya has 20+ years of experience across two countries. First as a designer on the tools before making the switch to Client Service 10 years ago. Tanya has a great understanding of both strategy and design and brings diverse experience from her varied agency backgrounds covering brand, digital, shopper marketing, advertising, print production, and experience design to help achieve outcomes and bridge imagination gaps for her clients. She describes herself as a maximalist - always immersing herself in all varieties of creative inspiration and continuously learning from talented innovators to continuously expand on what’s possible. Like most Kiwis she has a blended heritage: Viking, Scottish, English and Māori (Ngāti Awa, Ngāti Pūkeko), so has a good ability to honour treaty principles with a balanced view.
Chris has over two decades of branding experience in an array of design disciplines. After years of formal employment at top branding, design and advertising agencies, he co-founded and led a successful design and brand communications studio for 14 years. He has done for work for global group brands such as Coca-Cola and BMW, as well as developed many luxury brands throughout Africa, India, Europe and the UK. Chris is driven by authentic brand stories, smart and simple design.
With 16+ years working in the design & print industry, Kirsty leverages her experience and qualifications to push the boundaries of each new production challenge. Not being satisfied with intimate software knowledge around delivering each fresh print challenge, Kirsty now expands her repertoire into the digital landscape, delivering solutions - with the same degree of perfection - online.
With a strong heritage of planning and implementing effective brand and marketing initiatives, Steven focuses 24 years of experience to successfully engineer the big strategic objectives - balanced with a deep understanding of crafting campaign nuance. Leveraging his strong corporate affairs background, Steven continues to be influential in delivering effective communication strategies for many of New Zealand's big brands.
Over 40 years, Mike has developed Insight from a one-man design agency based in Auckland to a business-focused creative consultancy with offices in Auckland, Wellington and Christchurch. Mike's expertise in investor relations communications, investor branding, IPOs and capital raising communications has established an industry trust and respect which has led to client relationships lasting over 20 years.
As a valued member of our leadership team, Anna ensures our shareholders, staff and customers are all kept happy. She tackles everything with real passion, delivering 100% and more every time. With a can-do attitude, an eye for detail, and a flair for organising, she’s the engine that drives our business. And having only just recently completed her PostGraduate business studies, she’s already on her way to bigger things with a CPA qualification.
Bringing 20 years' experience to the Insight team, Jeremy has delivered digital solutions throughout New Zealand, Australia and Europe. Having worked with many global brands, he prides himself on delivering memorable user experiences balanced with core commercial objectives.
Monique is passionate about branding and delivering projects that exceed expectations. She brings a wealth of agency experience working both in New Zealand and the UK with a strong foundation of brand and corporate design experience. Monique has developed her account & project management skills working with a variety of clients including Mighty River Power, Auckland Airport, Cadbury and Coca Cola.
A seasoned Account Director, Emma has retail, brand and design experience working in both design and advertising agencies. With a can-do attitude and a great eye for detail, Emma has worked with a wide range of clients over the years including Vodafone, Spark Digital and NZ Cricket.
Chrissy has experience across both the design and advertising landscapes (in Auckland and Wellington) and consistently delivers her artworking expertise to the highest of standards and the tightest of deadlines. Originally from Malaysia, Chrissy also possesses an amazing talent for linguistics - being fluent in three languages and four Chinese dialects.
As a seasoned veteran, Edwin brings years of experience across all areas of corporate communications both in New Zealand and Australia. Creatively meticulous, he invests heavily into his craft and constantly delivers solutions that surprise and engage audiences - both on-paper and on-screen.
Jo has been delivering successful projects for the design and advertising industry for most of her career and has played a key role in the high standards surrounding the Insight production team for the last 6+ years. She is fast, accurate, and has a keen eye for detail - all underpinned with strong organisational skills. Not content with just Photoshop mastery, Jo has more recently turned her attention towards delivering digital solutions via a new suite of tools.
We’ve won countless national and international awards for our client work – for communications effectiveness, for creativity, for user experience, and for design.
Peer recognition is great but not as important as the rewards our work gives our clients.
We recognise that we have a role to play in our community. Every year we invest our time and energy in helping good causes, from vulnerable children, environmental projects, small business starting up, through to supporting the creative community.
We also believe in doing what we can with recycling and the choices we make with and for clients regarding environmentally-friendly design, printing and production. All staff are given a day per year to volunteer in the community.