Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

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WIREMU WINS WITHOUT WIFI

A fun illustrated kids book showcasing the
best in creative storytelling across print,
interactive and augmented reality.

Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
NZ Post ecommerce Report 2019
NZ Post ecommerce Report 2019
Rebranding The Sir Peter Blake Trust
Rebranding The Sir Peter Blake Trust
Breadraft's Rebel Bakehouse new brand creation
Breadraft's Rebel Bakehouse new brand creation
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Mercury’s augmented reality Waikato River experience
Mercury’s augmented reality Waikato River experience
St John retail store network
St John retail store network
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Multi-disciplined physical and digital experiences engage your audiences, reinforcing your brand and culture to drive perception, awareness and behaviours.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

Matariki means much to us

13 Jul 2020 by Mike Tisdall

We have great pleasure in joining the growing number of New Zealand businesses who are taking pride in celebrating Matariki this week. The Māori new year symbolises a time of looking back, taking stock, celebrating...

matariki means much to us mike tisdall

we have great pleasure in joining the growing number of new zealand businesses who are taking pride in celebrating matariki this week.

the māori new year symbolises a time of looking back, taking stock, celebrating achievements and sharing stories. and as it celebrates the cycle of life, it wants us to look forward as well – it’s a signal of the right time to sow seeds for the next harvest.

and so we reflect. and we anticipate the future with gusto!

insight finds itself increasingly involved in projects which celebrate and reflect our country’s proud māori heritage and culture. as we do so, we learn. 

as a kiwi company we see it as our responsibility to understand and express our kiwi culture and heritage. we work closely with partners to ensure we express tikanga and a māori world view in the stories, concepts and designs we deliver. and in the process, we find ourselves experiencing some of our richest and most fulfilling work.

in the matariki spirit of looking back and celebrating achievements, we share some of our māori-influenced projects.

and looking forward, we are currently relishing some truly breakthrough projects that tell inspiring stories about our nation-making past.

the volcanic maunga of auckland
a new information centre on mt eden tells the story of maungawhau mt eden in the context of the volcanoes (maunga) of auckland. view case study  

ngā tāngata tiaki o whanganui
the whanganui river is the source of spiritual and physical sustenance to whanganui iwi. view case study 

nz super fund annual report 2020
driven by a māori world view of the future, this reporting suite for the nz super fund employs a bold intergenerational weave design. view case study 

28th māori battalion website
capturing and preserving the stories. view case study 

ngāti whātua Ōrakei
annual reports that tell a unified story. view case study 

 

 

 

 

 

 

matariki, māori

Integrated Reporting Insights – The connectivity principle

23 Jun 2020 by Mike Tisdall

This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...

integrated reporting insights – the connectivity principle mike tisdall

this video in our series on integrated reporting looks at the guiding principle of ‘connectivity of information’.

this is the bit where <ir> asks you to join the dots between the various things that are happening because looking at things in silos isn’t particularly useful. it’s systems thinking really, where there are interdependencies whether they’re immediately obvious or not. if you can clearly see the trade-offs, you can understand how they affect each other. and that might have you making different decisions.

so how do you go about identifying these connections? and then how do you articulate them in your report?

this video provides a couple of tips . . .

, integrated reporting, value creation model

Integrated Reporting Insights - How important is hard data?

16 Jun 2020 by Mike Tisdall

This video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information. We often come across clients who know they need to embrace Integrated Reporting but feel...

integrated reporting insights - how important is hard data? mike tisdall

this video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information.

we often come across clients who know they need to embrace integrated reporting but feel they’re not ready to go there because of a lack of hard data. our response to that is two-fold: 

  1. starting on the journey towards integrated reporting is more important than producing the ideal report. this is not a game you can master overnight. just get started with a report that has the right spirit and improve over time.
  2. hard data is only part of the story. your genuine stories and exposing the soul of your beliefs in action are just as important. the <ir> framework spells this out: “the ability of the organization to create value can best be reported on through a combination of quantitative and qualitative information".

so, if your organisation has a conscious intent, and is deliberately dealing with activities that affect your people, your product and the planet in a cohesive way, you can definitely start on the integrated reporting journey. it will be the quality and genuineness of your thinking and actions that will set the scene in your early reports.

in the accompanying video, i show you how effective this can be.

, integrated reporting,
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