Strategy + Design

Two complementary forces coming together to engage your customers, investors, staff and stakeholders.

First we listen. Next we think. Then we design. Delivering results that accelerate your business.

see the full story
Results-driven. Case studies galore.
Our work is our advocacy. These are just six of the many case studies on this site showcasing our work and the results we deliver for clients.
Mercury Rebrand Rollout
Mercury Rebrand Rollout
Meredith Connell Graham Street Branded Environment
Meredith Connell Graham Street Branded Environment
NZSO Marketing Campaign 2018
NZSO Marketing Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Te Papa's Hinatore Learning Lab branding
Te Papa's Hinatore Learning Lab branding
Watercare 2018 Annual Report
Watercare 2018 Annual Report
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Victoria University of Wellington Undergraduate Recruitment Campaign 2018
Tamaki Regeneration Company Branding
Tamaki Regeneration Company Branding
Our Expertise. What we do best.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
So much more than your name, your logo or visual identity, a brand reflects what you stand for and how you want to be perceived.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
The best brands are built inside out, effectively engaging and aligning staff perception and behaviour with strategy, culture and performance.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
We approach digital from a communication, not technical, perspective, engaging audiences online with brand-aligned experiences that are intuitive and rewarding.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
Your communication and marketing programmes should be driven by clear insights, engaging audiences towards the desired action.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
The right environments reinforce brand and culture, drive behaviours and create an engaging environment for staff and visitors.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Good investor communication is much more than just reporting. A clearly communicated long-term investor brand helps you attract, grow and retain investors and capital.
Blog Posts. Thought-leading insights.

Clients have their own internal clients

19 Jun 2019 by Jason Linnell

“ Well, you marketing people would think that ”. The workshop we were running for our clients had not started well. We were working with our marketing client to deliver an internal programme that had many moving...

clients have their own internal clients jason linnell

well, you marketing people would think that”.

the workshop we were running for our clients had not started well. we were working with our marketing client to deliver an internal programme that had many moving parts across their entire business. to deliver it successfully we needed input from their sales teams, distribution people, finance and, it – whom the head of made his opinion about marketers quite clear. as representatives from each division sat around the large boardroom table, the silos were clear from the get-go. 

as we let the conversation run around the table, i realised we were witnessing something agencies don't see enough of each day – our client's internal client relationships. 

so often the world with our direct client becomes quite insulated. we form strong relationships with them, deliver great work and often provide an outlet for them to off-load their frustrations. but the question is, how well do agencies know their clients' internal clients? how deeply do we understand what it takes to make their business succeed? not to mention, be aware of the pressures that fill our clients' days. 

 

"i realised we were witnessing something agencies don't see enough of each day – our client's internal client relationships"

 

what's essential is to not just recognise your client’s pressure, but understand why it happens. the best way to do that is to get to know your client's clients. this can be as simple as asking your client if you can meet different people within the organisation. ideally together, so that you can watch and listen to how they talk about their business. the different perspectives are often startling and can lead to unveiling critical insights. it will also help you ask questions about your client's business that they may have forgotten to brief the agency about.

this invariably leads to stronger results for your clients. because once you're back in the agency, you can use this knowledge to deliver the right solutions. that great packaging the team are designing may just not fit with what you know sue in manufacturing said about the conveyor struggling to pack anything that isn't rectangular. 

the above is just a small example. your client needs to be aware of every issue that makes up their final offer. so based on that, how can we make sure that offer is enhanced – not disrupted – by us? 

 

"the different perspectives are often startling and can lead to unveiling critical insights"

 

ultimately, the answer for that is to pave the way for our marketing client to easily sell our ideas and solutions to the broader organisation. that takes a deep understanding of what’s essential to the wider business. we also need to give clear direction on how we got to where we did, so our client can readily answer any internal questions. 

creating every-day tools is also a must for smooth internal client relationships. developing comprehensive approval and sign-off processes must be in place. tight adherence to internal deadlines and providing well-managed asset libraries, template systems and the like, all help our client work well with all of theirs.

 

clients, your client's clients, client relationships

A celebration of creative thinking - week 4

14 Jun 2019 by Alice McKeown

This week our creative celebration focused on Digital Solutions . Augmented Reality experiences, responsive websites, intranets and tactile hands on digital playtime in a sandpit. A variety of creative solutions for...

a celebration of creative thinking - week 4 alice mckeown

this week our creative celebration focused on digital solutions. augmented reality experiences, responsive websites, intranets and tactile hands on digital playtime in a sandpit. a variety of creative solutions for diverse user experiences.

 

here’s what the team put forward…

mercury build your own hydro network

love how digital came to life in a very tactile way. i’d never seen technology work like this before so for me this project was a very exciting, delightful experience. great opportunity to release the inner child and learn by doing.

jo ross

 

mercury showcase – ar waikato river

it was wonderful seeing this at our insight strategy day. from redrawing the river and contours, to the assorted animated / video / interactive and final ar elements, it brings together our wider skill sets and expertise across the team (and some outside help). a great creative, practical application of ar that will inform anyone from school age to old age about how power is generated and delivered to us all.

edwin hooper

 

insight’s ar wall

what better way to celebrate digital than one of the newer mediums within that world – augmented reality. it’s great to work at an agency that prioritises new tech, and learning about it. spearheading the design aspect of our spacewoman wall was a lot of fun for me. and at the end of all the thinking and doing from so many people here at insight, we have two gorgeous static artworks in our offices, which we can play and engage with over the coming months.

sarah turner 

 

meredith connell

the mc intranet demonstrates a really strong design solution showing growth and visual identity evolution. a highly technical and challenging project for the build and a hugely improved user experience. great solution within tight boundaries.

brian slade 

 

watercare annual report – online

a great example of how to successfully take a strong print design and apply this to a digital setting. engaging animated interactions help bring the content to life while warm, people-focused images continue to tell the brand story.

alice mckeown

 

snickel lane website

the snickel lane website strikes the perfect balance between functionality of a responsive website and an interesting design idea that stands out. the site loads quickly on multiple devices, and draws you in, with highlighted headlines and creative imagery of street food markets.

anna charlett

design, creative celebration, insight creative, digital, augmented reality, ar, websites

A celebration of creative thinking - week 3

07 Jun 2019 by Alice McKeown

This week our team focused on examples of Illustration , and its effective use to communicate a creative idea. Helping the viewer navigate content with often abstract themes, challenging content or sensitive...

a celebration of creative thinking - week 3 alice mckeown

this week our team focused on examples of illustration, and its effective use to communicate a creative idea. helping the viewer navigate content with often abstract themes, challenging content or sensitive topics. here’s what the team had to say…

heartland good motoring programme

as part of the visual identity for the good motoring loyalty programme, insight created a simple and friendly illustration that speaks of a positive driving experience. it successfully communicates the idea that driving is a feel-good experience, that gets even better with driving tips, motoring discounts, and rewards offered to heartland customers as part of the loyalty program. simple, fresh and energetic illustration of a happy driver zooming in their new car is a successfully executed single minded idea – thumbs up from me! 

anna charlett

 

te ture, the law

this beautiful pattern was created for meredith connell offices. insight worked with the artist arekatera maihi to create this taniko design. the forms have a strong reference to protection, connectivity, genealogy, strength, structure and foundations. the artist described the meaning behind the work as follows: “the black outer diagonal bar forms the roof a whare or house – the sheltered safe zone to work in, as well as the law which employees work with and strive to uphold. the internal black bar looks at the connections, the foundations and core of the business. this all sits safely under the roof of the whare. inside of those areas is the most sacred part of the whare – that is the people, the communities, the families and the workers. this talks about the responsibilities of the company for its clients' whanau and staff. the black niho all face up so as not to be seen to be biting down on the people.”

jo ross

 

blake identity

intelligent and considered use of an illustrative element for our rebrand of the sir peter blake trust. a distinctive and unique marque.

brian slade

 

financial markets authority

this social media campaign worked so well because most content we see about boring things like investments can be a bit dry. cue the cute illustrated animation about learning to swim! the style is contemporary and clean, with a distinct kiwi feel – no wonder it was a big hit!

sarah turner

 

auckland council – parks, sport and recreation

i like that the illustration and illustrated-style text helps to make the information easily digestible and unites three diverse departments together with ease. the illustration style successfully allows the information to be split into three, or broken down further to be used across a range of platforms at a variety of scales.

alice mckeown

 

nz drug foundation

an exciting illustration for a space which is aptly named the catalyst room. here the illustration is a hardworking communication tool – delivering a wide scope of thoughts, initiatives, events and stories for the nz drug foundation. this is all achieved in a friendly and open style, creating sparks of interest through use of brand colour and additional ‘added-value’ quirk that only experienced illustrators can offer to an already content rich brand communication piece such as this.

chris gough palmer

 

matters of substance – cover

we’ve used a number of illustrative elements across work for the nz drug foundation. one primary reason is its flexibility to use a metaphoric or symbolic approach to develop imagery that communicates the story, or some context to the story – without showing drug use directly. we’ve developed a series of illustrations showing the history of drugs in nz, and typographic-led illustrations with information about individual drugs. this recent cover uses a stock image base, supported by typographic elements to create a generic ‘protest’ movement of people campaigning against the ‘war on drugs’. the ‘war on us’ term refers to the failings of the war on drugs and treating drug use as a criminal issue over a health one.

edwin hooper

design, creative celebration, insight creative, illustration
Our Clients. We're in good company.
see our clients' work
Need to communicate more effectively with your customers, staff, investors or stakeholders?