Our philosophy.
Communication first, technology second.
We always approach digital from a communication perspective, not a technical one. Our goal is to engage audiences online with brand-aligned experiences that are intuitive and rewarding. We design every interaction with this in mind.
Achieving this is about understanding user needs and how users behave, good architecture, clear user journeys and, of course, the right content. Then, and only then, can we determine and find the right technology build partner to deliver exactly what audiences, and our clients, really want.
Our Digital Expertise.
Case studies.
Stories behind the pictures.
Strategic Creative in action.
Here’s how we apply strategic creative in delivering digital results for our clients. All our major digital projects go through a disciplined process to ensure thinking is aligned with both the design and best practice outcomes.
1. Discovery
Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, by examining global best practice and by undertaking research. We also ensure we understand your digital landscape, technical platforms and constraints.
Deliverables may include:
- Insights discovery workshops
- Audience personas
- User needs mapping and analysis
- Content audit
- Online and offline integration audit
- Social media analysis
- Traffic analysis, heatmap analysis
- Platform assessment
- Audience segmentation
2. Strategy
Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and digital mediums to reach them.
Deliverables may include:
- Audience segmentation
- Information architecture
- User journeys
- Content strategy
- Platform and device strategies
- Integration strategies
3. Expression
Taking the strategic insights, we develop the digital elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.
Deliverables may include:
- Ideation territories
- Design concepts
- Content delivery recommendations
- Website design – UX/UI
- VR and AR experiences
- Social recommendations
4. Execution
Applying the thinking and creative ideas allows us to design each element of the digital project to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes a user journey great, giving it impact and creating an enjoyable user experience.
Deliverables may include:
- Websites
- Interactive products
- Apps
- Testing
- Rich media content
- VR and AR experiences
- Intranets
5. Post-live
Our work doesn’t end when a website goes live. At the post-live stage, the opportunity for learning and iterative improvement begins. The measurement and analytics available provide rich feedback for agile responses and continuous improvement.
Deliverables may include:
- Analytics and event tracking
- SEO reporting
- Site hosting and maintenance
- Ongoing site improvement
Blog Posts.
Thought-leading digital insights.
Our Clients. We're in good company.
