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50 Years Forward: Leading through uncertainty: Stewardship in real time
25 Jun 2026 by Steven Giannoulis
Before joining Insight in 2011, I’d spent many years on the client side in senior brand and marketing roles. I’d worked inside large organisations, wi…
The hidden cost of delay
23 Jun 2026 by Steven Giannoulis
A few months ago, I wrote about uncertainty becoming the new normal.
The response to that article was revealing, not because people disagreed, but bec…
When fragmented storytelling undermines audience trust
25 May 2026 by Steven Giannoulis
One of the most common communication challenges we see in large organisations isn’t a lack of strategy. In fact, most organisations we work with have…
Transformational change is about people, not just plans
4 May 2026 by Steven Giannoulis
There’s a pattern I repeatedly see with both corporates and across Government. Following a period of sustained disruption, big, bold transformation pr…
If uncertainty is the new normal, how do I respond?
20 Apr 2026 by Steven Giannoulis
Earlier this year, IMF’s Kristalina Georgieva described “uncertainty as the new normal.” It’s one of those statements that sounds simple on the surfac…
From cautious to confident: communicating in improving times
26 Mar 2026 by Steven Giannoulis
Last year I wrote and spoke about communicating in uncertain times. It struck a chord with many because, frankly, most of us were operating in surviva…
Writing annual reports for the AI age
2 Feb 2026 by Steven Giannoulis
For years, annual reports have been written with two key audiences in mind - investors and stakeholders. Now there’s a third: AI engines.
Analysts, fu…
From overload to understanding: The case for clarity
28 Jan 2026 by Steven Giannoulis
Everyone’s talking louder, faster and showing more. The result is a world full of noise and distraction - and clarity has never mattered more.
Clarity…
Looking realistically optimistically at 2026
15 Jan 2026 by Steven Giannoulis
The following reflects my honest and personal view of last year and how I see the year ahead.
If I’m honest, 2025 was as tough as it gets.
Tougher t…
Communicating effectively in uncertain times
6 Nov 2025 by Steven Giannoulis
A summary of key message from a recent presentation to a group of Auckland business leaders by Steven Giannoulis, Managing Director and Head of Strate…
Is your brand still fit for purpose?
11 Sep 2025 by Steven Giannoulis
When times are tough, many businesses hunker down. They focus on cutting costs, trimming back projects, and waiting for the storm to pass.
That’s und…
Don’t rebuild what was, create what will be
8 Sep 2025 by Steven Giannoulis
The business landscape has changed more in the last five years than in the previous twenty.
COVID forced us all into a new reality, and the economic…
