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If uncertainty is the new normal, how do I respond?
20 Apr 2026 by Steven Giannoulis
Earlier this year, IMF’s Kristalina Georgieva described “uncertainty as the new normal.” It’s one of those statements that sounds simple on the surfac…
From cautious to confident: communicating in improving times
26 Mar 2026 by Steven Giannoulis
Last year I wrote and spoke about communicating in uncertain times. It struck a chord with many because, frankly, most of us were operating in surviva…
Writing annual reports for the AI age
2 Feb 2026 by Steven Giannoulis
For years, annual reports have been written with two key audiences in mind - investors and stakeholders. Now there’s a third: AI engines.
Analysts, fu…
From overload to understanding: The case for clarity
28 Jan 2026 by Steven Giannoulis
Everyone’s talking louder, faster and showing more. The result is a world full of noise and distraction - and clarity has never mattered more.
Clarity…
Looking realistically optimistically at 2026
15 Jan 2026 by Steven Giannoulis
The following reflects my honest and personal view of last year and how I see the year ahead.
If I’m honest, 2025 was as tough as it gets.
Tougher t…
Communicating effectively in uncertain times
6 Nov 2025 by Steven Giannoulis
A summary of key message from a recent presentation to a group of Auckland business leaders by Steven Giannoulis, Managing Director and Head of Strate…
Is your brand still fit for purpose?
11 Sep 2025 by Steven Giannoulis
When times are tough, many businesses hunker down. They focus on cutting costs, trimming back projects, and waiting for the storm to pass.
That’s und…
Don’t rebuild what was, create what will be
8 Sep 2025 by Steven Giannoulis
The business landscape has changed more in the last five years than in the previous twenty.
COVID forced us all into a new reality, and the economic…
The science of design
10 Jul 2025 by Steven Giannoulis
When your doctor, accountant, or lawyer gives you an opinion, very few of us second guess it. We might ask for clarification, but we generally trust t…
Why Marketing and Comms are strategic bottom-line essentials
24 Jun 2025 by Steven Giannoulis
Many years ago, I sat in an interview for an executive-level role with a large corporate. I was excited by the potential, as the role covered marketin…
Lessons from client-side on driving value
12 Jun 2025 by Steven Giannoulis
When budgets get tight, one of the first things many clients ask is, “How can I get the same or a better result from my agency but spend less money?”…
Why it's time to elevate your PDF
3 Jun 2025 by Steven Giannoulis
For many marketers and comms professionals, creating reports and stakeholder documents is still a core part of the job. We’re often producing the same…
