Kids engage with fun.

Client: Puke Ariki.

Moo Poo is an educational interactive that was a lot of fun. As part of a touring exhibition called ‘In our Back Yard’, we developed a touch screen kiosk and push button interactive that showed the effects of run-off on riparian waterways.

The objective was to raise awareness and change attitudes and behaviours towards planting by rivers and the impact on our waterways. Our strategy was to target kids and their parents (largely farmers).

The approach engaged the kids with something quite cheeky – the sort of thing the children would get excited about and want to show Mum and Dad. With graphics and sound effects we made a potentially boring topic a lot of fun – we also simplified the communication down into three simple phases – each punctuated by the big countdown to the cow pooing as activated by the kids pressing the red button. The kids loved it and they, and their parents got to see first-hand the impact of ‘moo poo’ on our waterways. There were also deeper layers showing case studies that allow ‘hosts’ to use the interactive when talking to school groups.

We developed the concept, strategy, design interactive and the furniture that housed it.

Blog Posts. Thought-leading insights.

28 Jul 2020 by Steven Giannoulis

10 things to consider when creating engaging office environm...

Moving into a new space or renovating an existing one is a fantastic opportunity to consider how to use the environment to engage key audiences like customers and important stakeholders. Their experience at your office...

29 Sep 2015 by Mike Tisdall

Kermadecs programme results in success

Today, at the United Nations, John Key announced that the waters around the Kermadec Islands would become one of the largest ocean sanctuaries in the world. Just over 5 years ago we started working with PEW...

16 Apr 2015 by Mike Tisdall

Workplace graphics to 'live' in the brand

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing, through design to installation. By knowing our clients brands intimately...