Finding your way

The Brief

We were asked to develop concepts for the internal signage for the new Southern Cross corporate office. This consisted of an entrance sign, front desk welcome message, level and lift signage and interior wayfinding.

The Solution

After logistically figuring out how everything would work – a challenge compounded as plans weren’t yet finalised and we couldn’t access the building until very late in the project – we worked through many iterations and finally settled on a simple, elegant brand solution which helps staff easily navigate through their office space.

The Results

Creating something tangible which lives in a beautiful space and impacts people daily is a rewarding enterprise. The end result looks great in the environment and successfully integrates their brand with the beautiful interior fitout. Most importantly, the client loves the result.