Taking the Integrated Report online.
A cost-effective solution to taking the complex and presenting it online, simply.
It was a clear goal for this first Ravensdown Integrated Report to have an online version with enhanced content. But working out how to do this at speed and at reasonable cost was something of a challenge.
The solution was forward thinking preparation and a rigorous distillation process: really defining the key content that told the top line stories, while providing links to download the supporting detail.
The important storytelling remains up front and engaging, while the rest of site – built on a one page scrolling site for clarity – clearly ticks all the leading stories from the print document, augmented by video interviews and stakeholder stories the bring the messages to life.
Making AR real for clients
Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...
Does glitter work on everything?
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...
Semi Permanent - Day One
Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment. This year, however, the ‘Day One’ agenda looked...
Making AR real for clients
Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...
Does glitter work on everything?
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...
Semi Permanent - Day One
Semi-Permanent has always been a calendar event, but previously there was never really enough ‘digital’ to justify shelling out any sort of investment. This year, however, the ‘Day One’ agenda looked...
