Celebrating the RV life

The brief

This was our first report for Tourism Holdings (thl), the world’s largest RV rental operator. They sought to give readers a deeper understanding of their business landscape, deliver a more strategic approach to investor communications, and  to tell a stronger story to shareholders and staff about the scale, focus and strategies of their multi-tiered operations. On top of that, they wanted a more streamlined process that reduced the burden on their team of producing a great report.

The solution

We began with Discovery, diving deep into thl’s business model, investment thesis, and value creation process. We also sought to understand how their capability to manage complexity sharpens their competitive advantage. Once this foundation was in place, we distilled these insights into clear, accessible principles and developed a structured messaging hierarchy.

Next, we thoughtfully organised the report’s content to maximise engagement and comprehension before turning to the design. thl had already transitioned to a screen-friendly landscape format, and we continued with this. We introduced a fresher, lighter and more sophisticated aesthetic and clarified the report's structure and navigation to improve understanding. At the same time, we retained connectivity with thl’s previous reports design in order to maintain a sense of consistency for stakeholders.

The single minded design idea was ‘the RV life’ – reflecting the global presence of thl and the increasingly broader appeal of RV travel across different age groups. Selective use of a circle image on the front and back cover was designed to reflect the ‘globe’, reinforcing the headline of ‘As seen, worldwide’. Drawing on a variety of brand imagery through the report to show a range of product brands in different parts of the world with each key image referenced with a longitude / latitude detail. The technical quality of these typographic elements extended into a simple graphic language of connected lines and circles, referencing the technology streams of work underway and the overall connected strategic thinking of the business.

We also enhanced the connectivity of the various stories, ensuring each reported back to the core strategic initiatives and Value Creation Model—key principles of integrated reporting that are often underutilised. Additionally, we emphasised how each story linked to thl’s Future-Fit sustainability programme, helping readers join the dots between commercial strategies and ESG undertakings.

Through specialist project management, a variety of online review and proofing tools, and the focused application of our expert artwork team, the project was delivered on time and budget, with fewer rounds of changes. This reduced the stress on both staff and the Board in those final days leading up to the announcement.

The result

thl immediately noticed the difference  – better storytelling, slicker process. Their communication lead said: “This year’s process has been more streamlined and efficient thanks to the combination of your technology tools and a highly experienced team.” A senior executive commented: “You’ve been fantastic to work with, made the process much simpler for us, and delivered a truly exceptional final product.” Another remarked, “The storytelling feels like a real step up this year.”