Aligning core purpose.

Client: Insight Creative.

Is ensuring company strategy stays constantly alive for everybody in your team, every day, an unrealistic expectation?

Come to a meeting, and you’ll see our staff writing in this notebook. It’s our way to engage our people fully with our strategic plan and keep us all aligned with our Vision, Purpose, Goals and Values.

The Brief

Every year, we run a strategy day with the team to review the year that was and to ensure everyone understands the priorities and activities for the year ahead. This alignment of company and individual goals ensures we work collectively towards the same outcomes.

A creative and messaging theme is established, and this informs a strategy day notebook – a companion notebook that all staff use daily throughout the year, reminding them what’s important.  

The Solution

2018 was the fourth year of this initiative and the first in a new three-year strategy cycle. The theme for this year’s strategy was Growth through innovation and creativity

This became the creative driver for a strategy notebook that not only felt different from previous ones but also actively demonstrated the theme.

  • The cover addresses the idea of looking beyond what’s in front of us to the possibilities ahead. This speaks directly to innovation and creative stretch and sets the tone for what’s to follow.
  • The opening spread is accompanied by an augmented reality expression that sees the ‘the ideas machine’ in action. It grows and moves as it spits out an endless supply of innovative and creative ideas. The use of AR and the design subject matter both speak directly to our core theme.
  • Nine big conceptual spreads push the creative boundaries, visualising a series of single-minded messages around key strategic matters like our purpose, goals, clients, people, process and work. Each one is complemented by a small page that presents an aspect of strategy in a straight-up no-fuss way.
  • Divider pages use bold, attention-grabbing design approaches to communicate core values like leading-edgeand evolving.
  • The simple notes pages, bookmark and cards holder convey real functionality, allowing everyone to do the basics needed to grow financially and creatively. 

The notebook is a good engagement point for clients, so this year we also created a ‘clients only’ version that excludes the details of our strategy.

The Results

This is the fourth year of this staff engagement and alignment initiative. We continue it because it works (as part of our holistic culture and internal communication programme). Come to a meeting, and you’ll see our staff writing in their notebook. Even better, now you’ll see many clients writing in the same notebook.

Internally, many conversations around priorities and next steps result in someone referencing something in the notebook. Our strategy is alive in everything we do, at all levels of our organisation. 

We’ve shown the AR execution to some clients, and already two have said they want something similar. The notebook is already helping us grow.

Related Case Studies.
Blog Posts. Thought-leading insights.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

03 Nov 2020 by Mike Tisdall

The arcane alchemy of strategic design

Insight Creative makes quite a play of calling itself a  strategic  design agency. But what is strategic design? And is it the game changer that we like to think it is? I’ve always been seduced by great...

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...