Encouraging the visitors to NZ.
When you need to attract 500 disparate people from around the world to niche congress in far away New Zealand, you need a website that works really hard on two fronts.
First, it obviously has to sell the Congress itself. But because we're a few time zone barriers away from the predominant audience, the selling of the opportunity to knock New Zealand off the bucket list was also a major priority.
And so an evolving website was strategised, with the first iteration focusing on awareness and dangling the carrot of New Zealand, and very little content on the Congress itself which was at that point in the very early stages of planning. Two years out from the Congress, the site was upgraded to put more emphasis on the Congress itself, its themes, content and keynote speakers, and more detail on the ease of travel to the destination, with plenty of tourism information.
As the Congress approaches, the site is having more content added almost weekly, specifically around the detailed programme, award dinners, new announcements etc.
The 101 of Augmented Reality
By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are there different kinds and do I need a device, goggles, 3D glasses or...
Making AR real for clients
Like many design agencies we’ve spent many years working across both print and digital mediums. They each have their own strengths and weaknesses and therefore often play different, but complementary, roles in any...
Does glitter work on everything?
Recently, my daughter had a eureka moment when she realised that by copying her project from Google Docs into a website template, it would invoke a completely different response or level of engagement from her...