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Why the annual report is becoming your organisation’s source of truth
28 May 2026 by Mike Tisdall
Organisations are increasingly sharpening the way they tell their story.
Across this reporting season, we’re seeing leadership teams place greater emp…
Transformational change is about people, not just plans
4 May 2026 by Steven Giannoulis
There’s a pattern I repeatedly see with both corporates and across Government. Following a period of sustained disruption, big, bold transformation pr…
If uncertainty is the new normal, how do I respond?
20 Apr 2026 by Steven Giannoulis
Earlier this year, IMF’s Kristalina Georgieva described “uncertainty as the new normal.” It’s one of those statements that sounds simple on the surfac…
From cautious to confident: communicating in improving times
26 Mar 2026 by Steven Giannoulis
Last year I wrote and spoke about communicating in uncertain times. It struck a chord with many because, frankly, most of us were operating in surviva…
Looking realistically optimistically at 2026
15 Jan 2026 by Steven Giannoulis
The following reflects my honest and personal view of last year and how I see the year ahead.
If I’m honest, 2025 was as tough as it gets.
Tougher t…
Communicating effectively in uncertain times
6 Nov 2025 by Steven Giannoulis
A summary of key message from a recent presentation to a group of Auckland business leaders by Steven Giannoulis, Managing Director and Head of Strate…
Is your brand still fit for purpose?
11 Sep 2025 by Steven Giannoulis
When times are tough, many businesses hunker down. They focus on cutting costs, trimming back projects, and waiting for the storm to pass.
That’s und…
Don’t rebuild what was, create what will be
8 Sep 2025 by Steven Giannoulis
The business landscape has changed more in the last five years than in the previous twenty.
COVID forced us all into a new reality, and the economic…
The science of design
10 Jul 2025 by Steven Giannoulis
When your doctor, accountant, or lawyer gives you an opinion, very few of us second guess it. We might ask for clarification, but we generally trust t…
Lessons from client-side on driving value
12 Jun 2025 by Steven Giannoulis
When budgets get tight, one of the first things many clients ask is, “How can I get the same or a better result from my agency but spend less money?”…
Why every organisation needs SOAP
20 Mar 2025 by Steven Giannoulis
Let’s be honest, most corporate strategies are complex, multi-layered beasts that live in dense PowerPoint decks or hefty documents no one really read…
Driving value from your creative spend
30 Jan 2025 by Steven Giannoulis
Let’s face it, times are tough and marketing budgets are often the first thing to hit the chopping block. When budgets shrink, it’s tempting to look f…
