50 years forward.
In 2026, Insight Creative turns 50, a milestone worth celebrating, and one we’re proud to share, with genuine thanks to the clients and people who’ve been part of the journey.
We’re marking it by looking forward: sharing what fifty years of doing this work has taught us about helping organisations move people, build trust and deliver results, especially as the pace of change keeps rising.
You’ll hear from founder Mike Tisdall and Managing Director Steven Giannoulis, with more voices added as the year unfolds. Different vantage points, same intent: useful thinking grounded in real client work.
This hub will grow over the year as new pieces are added. Read in order, or dip into what’s most relevant right now.
With the benefit of experience, what’s next?
How do you last 50 years in a creative business, and still stay sharp?
These pieces share what we’ve learned along the way, and what we’re focused on as the next chapter unfolds.
50 Years Forward:
Insight Creative, one of New Zealand’s leading and most awarded creative agencies, turns 50 in 2026.
As Insight Creative approaches its fiftieth year, founder Mike Tisdall reflects on how much has changed since 1976... READ MORE
50 Years Forward:
What 50 years teaches you about what actually matters:
When you’ve been in business long enough, you stop being surprised by trends. You start recognising patterns. I founded Insight in 1976. Since then, I've watched technologies... READ MORE
50 Years Forward:
Why experience still matters in a world that keeps changing:
Change has always been part of business. What feels different today is the pace, the volume of information, and the pressure to respond quickly... READ MORE
Long client relationships
many 10+ years, some 20+
Stable teams
average tenure 10+ years
Auckland + Wellington
independent, NZ-owned
