New Zealand in a bottle
Client: Stone Paddock Wines
A new Hawkes Bay vineyard with big aspirations approached us to establish their core brand, Paritua – thinking, positioning, identity and packaging – to proudly reflect its New Zealand heritage in US and Asian markets. We also developed an ‘everyday’ brand, Stone Paddock.
Our work included establishing the brand identity and meaning, brand strategy, visual identity, tone of voice – and execution including stationery, website, packaging strategy and direction, wine labels, tasting notes and point of sale material.