A consumable New Zealand essence
Shortly after Icebreaker began, they approached us to develop their identity to capture the natural quality and spirit of their products and New Zealand.
Our brand work established the platform that has made Icebreaker one of the most successful brand stories New Zealand has every produced. The essence of our initial brand work lives on, many years after we first conceived it. Our work included product packs, clothing labels, swing tags as well as sales and display materials.