Financial reports <br>tell stories too
Brambles wanted to shift from producing an annual report for statutory purposes to telling an investor brand story about their business, their values and strategy.
We developed an IR communication programme that highlighted the energy of their own business and the important role they play in the global business community. Their story was told consistently across financial and sustainability reporting – printed and online – and through an engaging regular investor newsletter.
The feedback from Brambles was that our work ‘captured the true essence of the business and brought the smarts of the business centre stage.’ This is where the real value of great investor communications can be realised.