Engage investors online.

Client: Auckland International Airport.

The 2016 online annual report for Auckland International Airport freshens up a cost-effective approach that we first introduced in 2013.

The ephemeral nature of annual reports means a careful balance between cost and audience expectation in this increasingly online world.

One solution is to create a formula and then update it gradually over time rather than consider the task from scratch every six months. 

The 2016 online annual report took this incremental improvement approach, but added a strongly visual story-telling front end in their 50th year on the Mangere site.

The site is mobile device optimised, making intelligent use of swipe gestures to aid navigation. And performance data is brought to life through simple but effective animation of highlights.

Blog Posts. Thought-leading insights.

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...

23 Jun 2020 by Mike Tisdall

Integrated Reporting Insights – The connectivity principle

This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...