The past five years have reshaped the business landscape. COVID, AI, economic shocks, sustainability, and shifting customer expectations have all changed what success looks like. Is your brand telling yesterday’s story or has it kept up with how your business and customers have evolved?
Our branding toolbox offers you insights, practical tools, and real-world examples to help you assess your brand and consider how to leverage it for better results. Refreshing your brand doesn’t have to mean wholesale change. Often, a few refinements - sharpening your story, modernising your look, or tightening consistency - can make a big difference to how hard your brand works for you.
READ: Thought-leadership
In our feature article, we explore three questions every CEO, Board, and senior marketer should be asking:
- Is now the right time to review your brand positioning?
- What are the signs your brand may need a rethink?
- How do you go about refreshing your brand
WATCH: Three perspectives in three minutes
We’ve created a short video series to get you thinking about the critical questions around your brand health.
ASSESS: Check how effective your brand is
Our quick Brand Health Checklist lets you see if your brand is helping or hindering your success. See whether your brand is in good shape, showing warning signs, or in need of urgent attention.
TALK: Need expert advice?
Sometimes an outside perspective is what’s needed to see things clearly. If you’d like help assessing your brand and exploring how a refresh could unlock growth, talk to us.
Steven Giannoulis
Auckland
021 242 7546
[email protected]
Paul Saris
Wellington
021 948 747
[email protected]
EXPLORE: Real impact from refreshed brands
The best way to see the value of brand refresh is through the results it delivers. Here are some case studies where a refined and refreshed brand delivered stronger positioning, greater engagement, and measurable business results.