With New Zealand hosting the 2016 IBBY Congress (International Board on Books for Young People), the oganisers needed to start generating some interest well in advance. With most prospective delegates coming from the northern hemisphere, getting the commitment to attend was a potential barrier to financial viability. So leaning on the exotic pull of a visit to New Zealand - tugging at the 'bucket list' opportunity - was the decided strategy. Future iterations of the site will focus more fully on the attractions on the Congress itself. But for now, an engaging and innovative one-page site that focuses on the tourism pull of New Zealand has been designed to raise awareness, pique interest and encourage forward planning.