Integrated online and offline reporting.
Auckland International Airport is recognised for their effective and creative annual report documents. We've introduced a different approach which recognise the significant digital shift.
We now start with the online review that works on desktop and iPad and then develop the printed and electronic communications to support this.
This has resulted in a ‘reporting portfolio’ approach, working up both the online and print version of their reports – and the accompanying notices of meeting and email newsletters - together, to ensure strong synergy. In all cases, audiences are encouraged to the website for more information and a richer experience, which enables a complementary integration of the different communication mediums and viewing styles. For example, video content is sometimes added to the online version to enhance storytelling effectiveness.
This approach is one we now frequently use for investor reporting programmes.
Integrated Reporting Insights - How important is hard data?
This video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information. We often come across clients who know they need to embrace Integrated Reporting but feel...
Integrated Reporting Insights - the Value Creation Model
In this, the first of our video series on aspects of integrated reporting, we take an in-depth look at the Value Creation model. Value Creation (or depletion, as the case may be) is probably the most fundamental core...
Integrated Reporting: Connectivity of Information
It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...