Integrated online and offline reporting.

Client: Auckland International Airport.
Gold: 2015 International ARC Awards

Auckland International Airport is recognised for their effective and creative annual report documents. We've introduced a different approach which recognise the significant digital shift.

We now start with the online review that works on desktop and iPad and then develop the printed and electronic communications to support this.

This has resulted in a ‘reporting portfolio’ approach, working up both the online and print version of their reports – and the accompanying notices of meeting and email newsletters - together, to ensure strong synergy. In all cases, audiences are encouraged to the website for more information and a richer experience, which enables a complementary integration of the different communication mediums and viewing styles. For example, video content is sometimes added to the online version to enhance storytelling effectiveness.

This approach is one we now frequently use for investor reporting programmes.

Blog Posts. Thought-leading insights.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...