Working for New Zealand
Client: Auckland International Airport
For Auckland Airport, the Covid shutdown created an even clearer articulation of purpose.
Auckland Airport have used the revenue-and-infrastructure-development-constraining travel restrictions of Covid to re-frame their New Zealand contribution story and more deeply develop their Sustainability disciplines and settings.
This background enabled a fresh approach to corporate storytelling and provided greatly improved substance for evidential support data and meaningful examples of strategy in action as they carefully step towards integrated reporting.
This year’s brief enabled a fresh look at the content and style of Auckland Airport’s stakeholder reporting. The changing environment called for a human-centred response to reflect the impact that their activities were able to have on reconnecting families and keeping trade flowing for NZ Inc, while effectively ensuring safety at the country’s most testing border.
We told that story succinctly and visually on the opening spreads, and then reinforced it powerfully through the following narrative and evidence.
The next section of the report focuses on their new, richer sustainability strategy, with more specific goals across core purpose, environmental considerations, employees and the community in which they operate.
A business and value creation model is featured for the first time, and the action plan across all areas allows for greater measurement of progress across a much broader range of assessments, leading to greater transparency and performance detail for all stakeholder groups.
The design approach continued to work with the refreshed brand identity, utilising different elements from the brand palette including patterns, secondary typography, colour palette and illustration approach. All elements were carefully blended to create increased warmth and a human-centred tone to reflect the move towards an integrated reporting framework.
The simple shift to using the four sustainability pillars – purpose, place, people and community was used to create strong opening spreads for each, providing visual pace and structure to the detailed reporting.