Like it or not emotions will drive many of the decisions we make. Even the most analytical of us will respond emotionally to stimulus. This week, the creative team chooses their favourite recent examples of ideas driven by emotional connection.
This is us – symbol
Insight created this symbol in the wake of the Christchurch terror attack and was supercharged with emotion. What I liked about this is that it embodied positive emotions of love, support and empathy to showcase strong values held by New Zealand as a nation.
— Alice McKeown
Vector 2018 Annual Report
Working to the theme of Empowerment, we developed our creative thinking around the emotion and joy individuals are likely to feel when ‘Empowered’ within an environment of the ‘new energy future’. Vectors vision for its customers.
— Brian Slade
Insight Creative Auckland Fit-out.
The clever placement of simple vinyl graphics turn everyday elements within the Auckland office into detailed and surprising interactions of joy and delight, over and above their obvious application to enhance and liven-up the office environment as part of the bigger Insight office fit-out. My favourite, and perfect example, is also the smallest artwork; the wee hamster running on its wheel just above the light switch – positioned for those who get to work first, or last to leave – a smile-in-the mind and emotional connection for when it’s needed most.
— Chris Gough Palmer
St John retail network – Identity
From the position ‘all good in the community’ to the lively execution, this project brings a positive, optimistic, feel-good feeling to the ‘recycled goods shop’ experience. Repurposing things to help the planet, helping those in need and the wider community that St John supports and helps. All good, all round.
— Edwin Hooper
NZ Drug Foundation Catalyst Room Illustration
The illustration for the NZ Drug Foundation Catalyst Room tells an emotional story of how drugs can effect people’s lives and loved ones. The illustration allows the story to interweave many different people, roles and outcomes combining both positive, triumphant messages and sad stories of struggle and despair.
— Jo Ross