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Compelling EVP thinking
25 May 2023 by Steven Giannoulis
We do a lot of work in the employee engagement space. The last few years have been really unsettled for everyone, with pandemics, floods, economic pre…
Driving your brand from the inside
30 Aug 2022 by Steven Giannoulis
At Insight Creative, we do a lot of brand work for clients. From developing new brands right through to repositioning and refreshing established brand…
Great Expectations
20 Jul 2022 by Steven Giannoulis
The Great Resignation, also known as the Big Quit or the Great Reshuffle, is a global post-lockdown employment phenomenon that is seeing employees lea…
Planning the return
21 Apr 2022 by Steven Giannoulis
After 8 months away from the office for our Auckland team and 3 months for our Wellington team, we are getting ready to return later this month. I’m e…
Living the values
17 Aug 2021 by Steven Giannoulis
We work with many clients to develop effective internal communication programmes that drive engagement, build culture, align behaviours with strategic…
Open up your communications
25 Sep 2018 by Steven Giannoulis
If we accept that the best communications are heard and understood, then it follows that as internal communication practitioners we should create oppo…
The Real Client Treatment
6 Nov 2017 by Steven Giannoulis
Talking to a (hopefully soon to be) client last week about growing staff advocacy for their client service experience, got me thinking about how well…
The engagement game
19 Apr 2017 by Steven Giannoulis
We regularly work with clients on internal communications projects, helping them engage their staff, drive behaviour and performance, embed change and…
Leading a positive work culture
16 Mar 2017 by Brian Slade
Ask most New Zealanders “what sort of culture does our capital city have?” or "describe our teenage drinking culture” and you’ll probably get pre…
Inside Out Branding
3 Nov 2016 by Mike Tisdall
The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand…