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What moving offices taught us about change comms
1 May 2025 by Steven Giannoulis
Moving is up there with life’s big stressors. Right alongside weddings, job changes and having kids. People don’t just pack boxes, they’re forced to p…
EVP – your secret brand weapon
6 Mar 2025 by Steven Giannoulis
If you’re a brand, marketing, or HR manager, you already know that attracting and retaining top talent is tough. People today have more choices, highe…
Business results through culture building
20 Aug 2024 by Steven Giannoulis
It’s a tough business environment, and we’re all working hard to keep our businesses going and thriving. While ‘Survive to 25’ has many of us looking…
Building culture while WFH
18 Jun 2024 by Steven Giannoulis
Like many businesses, we’re faced with the challenge of getting the balance right between working from home (WFH) and culture-building time in the off…
Compelling EVP thinking
25 May 2023 by Steven Giannoulis
We do a lot of work in the employee engagement space. The last few years have been really unsettled for everyone, with pandemics, floods, economic pre…
Driving your brand from the inside
30 Aug 2022 by Steven Giannoulis
At Insight Creative, we do a lot of brand work for clients. From developing new brands right through to repositioning and refreshing established brand…
Great Expectations
20 Jul 2022 by Steven Giannoulis
The Great Resignation, also known as the Big Quit or the Great Reshuffle, is a global post-lockdown employment phenomenon that is seeing employees lea…
Planning the return
21 Apr 2022 by Steven Giannoulis
After 8 months away from the office for our Auckland team and 3 months for our Wellington team, we are getting ready to return later this month. I’m e…
Let's get talking again.
7 Sep 2021 by Steven Giannoulis
In April last year, when we were into lockdown for the first time, I wrote this article about the value of continuing to communicate in uncertain time…
Living the values
17 Aug 2021 by Steven Giannoulis
We work with many clients to develop effective internal communication programmes that drive engagement, build culture, align behaviours with strategic…
Making business sense of WFH
3 Nov 2020 by Steven Giannoulis
Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small bus…
Open up your communications
25 Sep 2018 by Steven Giannoulis
If we accept that the best communications are heard and understood, then it follows that as internal communication practitioners we should create oppo…