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Driving results through perception & behaviour change
6 Jul 2021 by Steven Giannoulis
We do a lot of work with our clients to drive perception and behaviour change in their audiences. The two are interlinked and often you need to addres…
Branding a political party
23 Jul 2019
“Change we can believe in…Yes We Can”Very few people will forget Barak Obama’s first presidential campaign in 2008. Regardless of your political leani…
Principled brand decisions
19 Feb 2019 by Steven Giannoulis
Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my ai…
Brand perspectives
13 Nov 2018 by Brian Slade
An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep…
What exactly is 'brand'?
9 Oct 2018 by Mike Tisdall
It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all thes…
Brand Lingo – let’s speak the same language
7 Aug 2018 by Mike Tisdall
Despite the fact that I deal with the term ‘brand’ on a daily basis, the irony is that I have a love/hate relationship with the word. And that’s becau…
Not everything that shines is gold in the world of branding
14 Mar 2018 by Brian Slade
Your brand needs an evolution or a revolution.
But how the heck do you choose the right people to work with to develop, evolve and roll out you brand…
Identity in White
20 Feb 2017 by Steven Giannoulis
Immigration and the so-called identity dilution that diversity apparently brings is a hot topic on local and global political agendas. As a brand stra…
Inside Out Branding
3 Nov 2016 by Mike Tisdall
The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand…
Discard the cookie cutter
29 Jun 2015 by Brian Slade
What might at first seem a familiar creative challenge often requires a different solution from the one used before, writes Brian Slade. And that is c…
The Evolution of the Ports of Auckland brand
2 Jun 2015 by Mike Tisdall
While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt a…
Major law firm gets a rebrand
2 Jun 2015 by Mike Tisdall
May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland'…