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Branding a political party

23 Jul 2019 by Jason Linnell

“Change we can believe in…Yes We Can”Very few people will forget Barak Obama’s first presidential campaign in 2008. Regardless of your political leani…

Principled brand decisions

19 Feb 2019 by Steven Giannoulis

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my ai…

Brand perspectives

13 Nov 2018 by Brian Slade

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep…

What exactly is 'brand'?

9 Oct 2018 by Mike Tisdall

It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all thes…

Brand Lingo – let’s speak the same language

7 Aug 2018 by Mike Tisdall

Despite the fact that I deal with the term ‘brand’ on a daily basis, the irony is that I have a love/hate relationship with the word. And that’s becau…

Not everything that shines is gold in the world of branding

14 Mar 2018 by Brian Slade

Your brand needs an evolution or a revolution.

But how the heck do you choose the right people to work with to develop, evolve and roll out you brand…

Identity in White

20 Feb 2017 by Steven Giannoulis

Immigration and the so-called identity dilution that diversity apparently brings is a hot topic on local and global political agendas. As a brand stra…

Inside Out Branding

3 Nov 2016 by Mike Tisdall

The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand…

Discard the cookie cutter

29 Jun 2015 by Brian Slade

What might at first seem a familiar creative challenge often requires a different solution from the one used before, writes Brian Slade. And that is c…

The Evolution of the Ports of Auckland brand

2 Jun 2015 by Mike Tisdall

While the Ports of Auckland are currently embroiled in a public standoff over wharf extension into the Auckland Harbour, there's still no doubt a…

Major law firm gets a rebrand

2 Jun 2015 by Mike Tisdall

May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland'…

Workplace graphics to 'live' in the brand

16 Apr 2015 by Mike Tisdall

To design, produce and install signage in Transpower's new Auckland Office in time for their opening day meant we only had 15 days from briefing,…