Refine your search:
Writing annual reports for the AI age
2 Feb 2026 by Steven Giannoulis
For years, annual reports have been written with two key audiences in mind - investors and stakeholders. Now there’s a third: AI engines.
Analysts, fu…
From overload to understanding: The case for clarity
28 Jan 2026 by Steven Giannoulis
Everyone’s talking louder, faster and showing more. The result is a world full of noise and distraction - and clarity has never mattered more.
Clarity…
Looking realistically optimistically at 2026
15 Jan 2026 by Steven Giannoulis
The following reflects my honest and personal view of last year and how I see the year ahead.
If I’m honest, 2025 was as tough as it gets.
Tougher t…
From compliance to conviction
24 Nov 2025 by Mike Tisdall
A global rethink of ESG and sustainability reporting is underway. What’s emerging isn’t retreat, but recalibration: a shift from saying everything to…
The return of the human brand
24 Nov 2025 by Mike Tisdall
Technology is getting smarter by the day, but the smartest brands are rediscovering something old: they’re the ones that still sound, look and feel un…
Communicating effectively in uncertain times
6 Nov 2025 by Steven Giannoulis
A summary of key message from a recent presentation to a group of Auckland business leaders by Steven Giannoulis, Managing Director and Head of Strate…
Reporting as climate mandates diminish
30 Oct 2025 by Mike Tisdall
With ESG losing its shine and climate disclosure mandates softening, it’s time to redefine sustainability — as a story of strength, foresight and futu…
2025 Reporting Season Trends: Storytelling in an Age of Compliance
2 Oct 2025 by Mike Tisdall
Every year from June to September, New Zealand companies with June year-ends publish their annual reports. For us, it’s also the time to pause, look b…
Is your brand still fit for purpose?
11 Sep 2025 by Steven Giannoulis
When times are tough, many businesses hunker down. They focus on cutting costs, trimming back projects, and waiting for the storm to pass.
That’s und…
Playful by nature. Strategic by design.
11 Sep 2025 by Jeremy Sweetman
At our core, we believe that real insight drives real impact.
For nearly 50 years, we’ve helped brands understand their audiences - what motivates the…
Don’t rebuild what was, create what will be
8 Sep 2025 by Steven Giannoulis
The business landscape has changed more in the last five years than in the previous twenty.
COVID forced us all into a new reality, and the economic…
Integrated Reporting with integrity: avoiding the pitfalls of selective adoption
28 Jul 2025 by Mike Tisdall
Integrated reporting is much more than ticking boxes or following a rigid template.
It’s a flexible framework designed to bring together an organisat…