Be the same but different

Client: Insight Creative


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As the design sponsor of an Australasian Investor Relations conference for the last five years, our conference challenge paralleled our audience’s challenge – finding new ways to communicate with the same audiences to achieve better outcomes.

The concept of same, same but different says that two things can be the same but, presented differently, they can appeal to different audiences in different ways.  Striking imagery was chosen to evoke a strong emotional reaction and to challenge audiences to think about the content.  In an environment of safe, conservative investor reporting, these images had the potential to really make audiences take notice.