Time’s precious right? So getting the ‘opportunity’ to be part of Massey’s CoCA (College of Creative Arts) image and identity class yesterday was both a thrill and a challenge, in amongst meetings, presentations and the general business of studio life.
But worth every minute and the feedback was great from the passionate note taking students as we waded through campaigns, identities, environmental installations and thoughts that were part-boiled and well formed.
Steve Jobs said “It’s really clear that the most precious resource we all have is time”. I’d be keen to add to that and suggest it’s not only time but the next generation. That’s one of the primary reasons we’ve been running our designer internship programme and making sure we give a little back.
