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Let’s Keep Talking

7 Apr 2020 by Steven Giannoulis

The value of communicating in uncertain times

It’s human nature. It’s how we cope with uncertainty. In the absence of real information we use our jud…

Reviving and Revising Moments of Truth

20 Aug 2019 by Mike Tisdall

Moments of Truth is one of my go-to strategic tools when advising clients on customer-centricity, or more grimly, when trying to analyse and attemptin…

Is authenticity real?

18 Jul 2019 by Steven Giannoulis

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Googl…

Get personal or don’t bother

19 Mar 2018 by Steven Giannoulis

I recently got a ‘Dear Valued Client’ letter from a supplier offering me a discount for the next time I used their services. It’s a supplier we work w…

Writing for Awareness

18 Dec 2017 by Laura Lock

Do you know what type of content our clients should be creating when they’re wanting to:

Educate customers about their new strategic direction for th…

Can you resist?

3 Apr 2017 by Steven Giannoulis

Over the weekend, I read a great book called Hidden Persuasion (Andrews, van Leeuwen & van Baaren). It’s a book about the persuasive techniques us…

Trending away from Trends

11 Mar 2015 by Brian Slade

A well designed future may be informed by trends but shouldn’t be slavish to them says Brian Slade.At the start of each year, just as are getting back…

IBBY Congress website goes live and gains instant plaudits

6 Mar 2015 by Mike Tisdall

In less than 24 hours, this is the feedback received on the new IBBY Congress website that went live yesterday morning. The following is mostly from N…

Pause all of life's chaos

19 Dec 2014 by Steven Giannoulis

It’s the end of a very full on year for us and our clients, so we wanted to create something which championed the idea of temporarily pausing our hect…

24% of New Zealand children are living in poverty

24 Oct 2014 by Brian Slade

Wave upon wave of evidence tells us… 24% of New Zealand children are living in poverty. The longer they live in poverty the greater risk of physical h…