Refining a successful blueprint.

Client: Sanford.
Finalist - Report of the Year: 2020 ARA Awards
Finalist - Integrated Report: 2020 ARA Awards
Special Award - Communication - Private Sector: 2020 ARA Awards
Winner - Sustainability Report of the Year: 2020 ARA Awards

This year’s Sanford Integrated Report improves even further on a proven formula.

Take a close look at this report and the first thing you’ll notice is a page count that is many pages fewer than previous years. But make no mistake, disclosure, openness and transparency haven’t been sacrificed. Take an even closer look and you might discern a stronger storytelling approach.

Achieving the right balance of content and readability in a report is a constant tussle, and this was the challenge we set ourselves in 2019 – to communicate more clearly than ever, reduce repetition and simplify the content without, in any way, compromising the report’s integrity.

While it’s still a suitably solid document structured very consistently to the previous few years, what characterises this year’s report is the accessibility and readability. Sanford focused on providing fewer longer-form stories, written in a more journalistic style and allowing individual voices to convey the subject matter directly. This, in turn, afforded a less cluttered layout.

This year’s theme - working together to achieve great things – also lent itself to more people photography which assists in representing the company’s strong human values and which, in turn, makes for a more appealing and accessible report.

Blog Posts. Thought-leading insights.

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...

23 Jun 2020 by Mike Tisdall

Integrated Reporting Insights – The connectivity principle

This video in our series on integrated reporting looks at the guiding principle of ‘Connectivity of Information’. This is the bit where <IR> asks you to join the dots between the various things that are...