Refining a successful blueprint.

Client: Sanford.
Finalist - Report of the Year: 2020 ARA Awards
Finalist - Integrated Report: 2020 ARA Awards
Special Award - Communication - Private Sector: 2020 ARA Awards
Winner - Sustainability Report of the Year: 2020 ARA Awards

This year’s Sanford Integrated Report improves even further on a proven formula.

Take a close look at this report and the first thing you’ll notice is a page count that is many pages fewer than previous years. But make no mistake, disclosure, openness and transparency haven’t been sacrificed. Take an even closer look and you might discern a stronger storytelling approach.

Achieving the right balance of content and readability in a report is a constant tussle, and this was the challenge we set ourselves in 2019 – to communicate more clearly than ever, reduce repetition and simplify the content without, in any way, compromising the report’s integrity.

While it’s still a suitably solid document structured very consistently to the previous few years, what characterises this year’s report is the accessibility and readability. Sanford focused on providing fewer longer-form stories, written in a more journalistic style and allowing individual voices to convey the subject matter directly. This, in turn, afforded a less cluttered layout.

This year’s theme - working together to achieve great things – also lent itself to more people photography which assists in representing the company’s strong human values and which, in turn, makes for a more appealing and accessible report.

Blog Posts. Thought-leading insights.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

30 Jul 2020 by Mike Tisdall

Integrated Reporting Principles - Alignment in storytelling

There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...