Training skills for the power grid.
Grid Skills is New Zealand's foremost provider of electricity industry networks skills, providing training to anyone working on Transpower's assets or in restricted areas required to be properly trained and appropriately competent for any tasks they undertake.
To be optimally effective, they needed a new brand identity, signage system, workbook templates, information brochure and other applications so that their facilitators could work with quality, professional collateral.
Many items in the project were delivered as templates that the facilitators could cost-effectively tailor and update in-house.
Principled brand decisions
Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...
An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...
What exactly is 'brand'?
It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...