Show quality with quality.
Hotel du Vin commissioned us to review the packaging for their de Redcliffe wine range, to reflect a significant lift in wine quality. Our advice to them was that their audience wouldn’t believe the quality promise if the existing brand remained.
Our task became to create a new premium brand from the ground up.
Our challenge included naming, identity, positioning and bottle colours and shapes. Label design consistency across the varietal range was needed while competing strongly on-shelf. We also developed a full trade launch strategy and collateral, consumer marketing collateral and point of sale material.
Principled brand decisions
Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...
An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...
What exactly is 'brand'?
It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...