Fast. Accessible. Enabling.

Client: ESR.

New Zealand’s own Crown Research Institute, ESR, uses the power of science to help their partners and clients solve complex problems and protect people and products in New Zealand, and around the world.

One such example, which was developed by ESR with Forensic Science South Australia, is STRmix™. A breakthrough for forensic analysts as it can assist investigations using DNA evidence that was previously considered too complex to interpret.

Our involvement started with the launch of STRmix™, which included creating the brand identity, website and marketing collateral for the introduction of the software at the 25th Congress of the International Society for Forensic Genetics in 2013, Melbourne, Australia.

Following the launch STRmix™ has successfully received the interest of forensic organisations in the UK, Europe, Canada and USA and is fast becoming the desired solution to increase the chances of effectively and objectively resolving previously "unresolvable" mixed DNA samples.

Blog Posts. Thought-leading insights.

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...

13 Nov 2018 by Brian Slade

Brand perspectives

An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...

09 Oct 2018 by Mike Tisdall

What exactly is 'brand'?

It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...