Consumer friendly environmentalists.
The team at ecostore was passionate about developing a range of cleaning products that were friendly to the environment and consumers alike. Our job was to transform that vision into a cohesive brand that translated at both a corporate and product level.
Our brand idea expressed ‘eco friendly’ through colour, tone and imagery to develop a visual language that was translated on dozens of product and marketing communications. Competing against mainstream products in supermarkets our design had to capture their brand essence but also the buyer’s attention.
Ecostore has gone on to become a NZ icon brand and is now taking its story to the world.
Principled brand decisions
Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...
An early brand project risk analysis on all possible perspectives can save a bunch of rework, awkward pauses and electrical appliance analogies! (Keep reading and all that will make sense!) Working with a regional...
What exactly is 'brand'?
It’s just one of those words, isn’t it? So open to interpretation. So dependent upon the predisposition of the listener or reader. Even after all these years in the branding and communication game, there are...