Refining a successful blueprint.
This year’s Sanford Integrated Report improves even further on a proven formula.
Take a close look at this report and the first thing you’ll notice is a page count that is many pages fewer than previous years. But make no mistake, disclosure, openness and transparency haven’t been sacrificed. Take an even closer look and you might discern a stronger storytelling approach.
Achieving the right balance of content and readability in a report is a constant tussle, and this was the challenge we set ourselves in 2019 – to communicate more clearly than ever, reduce repetition and simplify the content without, in any way, compromising the report’s integrity.
While it’s still a suitably solid document structured very consistently to the previous few years, what characterises this year’s report is the accessibility and readability. Sanford focused on providing fewer longer-form stories, written in a more journalistic style and allowing individual voices to convey the subject matter directly. This, in turn, afforded a less cluttered layout.
This year’s theme - working together to achieve great things – also lent itself to more people photography which assists in representing the company’s strong human values and which, in turn, makes for a more appealing and accessible report.
Integrated Reporting Insights - How important is hard data?
This video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information. We often come across clients who know they need to embrace Integrated Reporting but feel...
Integrated Reporting Insights - the Value Creation Model
In this, the first of our video series on aspects of integrated reporting, we take an in-depth look at the Value Creation model. Value Creation (or depletion, as the case may be) is probably the most fundamental core...
Integrated Reporting: Connectivity of Information
It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...