Moving beyond the static pdf.

Client: Ports of Auckland.

The digital age is changing traditional channels fast and Ports of Auckland uses the new capabilities to communicate more effectively. Their 2015 Annual Review is a case in point. 

Previously, this profiling document had been loaded online as a page turning pdf of the print version. But the web now offers much more engaging ways to communicate with audiences and so this online Annual Review was conceived and designed as a microsite as the starting point. An abbreviated print version was produced for much more limited distribution.

The facts about Ports have always been surprising and impressive, but not well understood. And so the 2015 online Review took advantage of the new rich media opportunities with animated infographic and videos, making the key messages stronger, more accessible and more entertaining. This approach helps reach a wider audience, commanding and holding their attention to convey the reality of an energetic and community-focused organisation with a strong focus on quality and efficiency.

Blog Posts. Thought-leading insights.

14 Jul 2020 by Mike Tisdall

Our 5-Year Rollcall of ARA Winners

Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...

16 Jun 2020 by Mike Tisdall

Integrated Reporting Insights - How important is hard data?

This video in our series on integrated reporting takes a look at the roles of qualitative vs quantitative information. We often come across clients who know they need to embrace Integrated Reporting but feel...

09 Jun 2020 by Mike Tisdall

Integrated Reporting Insights - the Value Creation Model

In this, the first of our video series on aspects of integrated reporting, we take an in-depth look at the Value Creation model. Value Creation (or depletion, as the case may be) is probably the most fundamental core...