Be the right you for the audience.
2013 was a big year for Ngāti Whātua Ōrākei, with the completion of the settlement process and the restructure of the organisation into three entities: Whai Rawa, the commercial arm; Whai Maia, the community arm; and the Trust, the overarching custodian of the people’s interests today and for generations to come.
We were tasked to prepare their first annual reports under the new structure. Our challenge was to articulate what each of the entities stood for, to the distinctive audiences each one talked to, while representing the hapu’s unified story across all touch-points. Working with SenateSHJ, our approach was to use a common messaging and design platform across all three and to capture the uniqueness of each entity through colour, photography and tone of voice.
The outcome: three documents, three websites, one great story about the many faces of Ngāti Whātua Ōrākei.
The Sanford Integrated Report Journey
It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by. We...
Integrated Reporting Principles - Alignment in storytelling
There are a number of reasons why ‘alignment’ is a good word to keep in mind when planning your corporate reporting – and integrated reporting in particular. This eight minute video spells them out, and goes on...
Our 5-Year Rollcall of ARA Winners
Every year when the ARA Awards (Australasian Reporting Awards) are announced, we quietly congratulate each other, knock together a social media post and move on to the pressing projects of the day. But this year,...