Visual feast to fuel
deep conservation conversation.
To grow the influencer base – people in the scientific, research, policy and conservation sectors who were knowledgeable about the Kermadecs and would support and promote Pew’s aim - we worked closely with the client to create the positioning for a science symposium, which was timed to honour the UN’s International Year of Biodiversity.
We positioned the Symposium as ‘Deep’ – talks and thoughts celebrating diversity in New Zealand’s untouched Kermadecs.
Our objective was to create a strong, single-minded creative approach. Our design language further developed the brand, making the most of the depth of the Kermadec trench, and also picked up on the sense of exploration. Elements that helped unfold the story and support the Symposium included invitations, event collateral such as workbooks, and specific event branding (DEEP).
Realising that visual impact was important, we transformed a wall of windows in the venue into a diversity-scape – a lightbox of photographic images depicting the incredible diversity of marine and land life in the Kermadec region.
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