360° approach to property investment
Client: Colonial First State Global Asset Management
For their 2013 annual reports, these two property funds wanted to create a story based around their 360° approach to property investment.
By drawing on the experience and expertise of their teams and fully embracing an holistic approach to property management, the CFS Retail Property Trust and the Commonwealth Property Office Fund are able to focus on every angle and aspect of the office and retail environment. This focus and attention to detail ensures a long-term sustainable investment performance for their securityholders and unit holders.
The central idea of a '360° approach' is a unifying feature of both reports and is reflected in the supporting infographics, photography and messaging.