1. Discovery
Every job starts by understanding your business and communication challenge and your audiences. We build this understanding through discussions with you, your stakeholders and subject matter experts, by examining global best practice and by undertaking research. Deliverables may include:
- Insights discovery workshops
- Audience/user research
- Stakeholder engagement
- Competitor analysis
- Communications and marketing context assessment
- Audience segmentation
- Audience journey mapping
2. Strategy
Our thinking is always driven by audience insights. Understanding the fundamental needs that drive your audiences; the positioning that will change their perceptions and behaviours; the right messages, channels and mediums to reach them.
Deliverables may include:
- Marketing and communications programmes
- Messaging matrix and hierarchy
- Digital and social marketing planning
- Medium and channel planning
- Customer journey planning
3. Expression
Taking the strategic insights, we develop the elements to express your positioning, creating the tone and mood needed to engage audiences, deliver cut-through and drive the desired business results. Our expression work is always driven by a single-minded idea, reinforced at multiple touchpoints and in multiple ways.
Deliverables may include:
- Ideation territories
- Design concepts
- Detailed design expressions
- Copywriting and engaging messaging
- Offline and digital integrated experiences
4. Execution
Applying the thinking and creative ideas allows us to design each element to maximise cohesion and effectiveness. Careful design crafting takes a good idea and makes it great, giving it impact and creating an enjoyable user experience.
Deliverables may include:
- Printed collateral
- Sales collateral
- Merchandise
- Interactive development
- Social executions
- Fit-out and installation
- Signage/wayfinding
- Digital build and testing
- Video and animated content
- VR and AR experiences
- Packaging
- Corporate communications
5. Post-live
Our work doesn’t end when a campaign goes live. At the post-live stage, the focus is on monitoring performance, continual improvement and learning. This allows the results to be maximised and a head start for the next project to be achieved.
Deliverables may include:
- Campaign effectiveness and feedback loops
- Adjustments where appropriate
- Learnings recorded for future activities
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It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...
Is authenticity real?
I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...
Integrated Reporting: Don’t aim for perfection. Just get in the mood and go.
I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...
What makes good client service?
It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...
