When you can’t change the direction of the wind — adjust your sails (H Jackson Brown Jr)

28 Mar 2017 by Paul Saris

 

A little over 20 years ago I became a father of two pretty fabulous daughters. Every year, most days I got to figure out how to be a father. Books don’t tell you everything there is to know. My own parents turned out to be right more often than I’ve given them credit for (something I figured out much later in life). 

Kids are kids are kids are kids. They learn to crawl just when you get used to them sitting up (all precious things soon move 6 feet off the floor). They learn to talk and before you know they talk back. Let them play dress-ups in the garden and hey presto they’re dressed up and off to the ball. It seems one direction only for my daughters, called independence - all the way. I (alongside my amazing wife) figured the best I can do is to give them some good values, something to fall back on when I’m not around.

As the girls grew up and years flew passed I learned to adjust my sails, whilst staying on course, doing my best to instill these values. I think I did pretty OK, but let my girls be the better judge of that. 

Likewise, most days our clients look to resolve a challenge they have. I give them process, feed them information, let them run with an idea. But adjusting my sails again, I figured I could do better, to modify how I interact with them whenever necessary, to make the overall experience worth their while. We can’t presume that they will do as we would like them to do with their brand & comms once they’re out of sight, but sure hope that through their experience working with us they truly value what we’ve taught them.

Related Posts. You might also like.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

03 Nov 2020 by Mike Tisdall

The arcane alchemy of strategic design

Insight Creative makes quite a play of calling itself a  strategic  design agency. But what is strategic design? And is it the game changer that we like to think it is? I’ve always been seduced by great...

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...

29 Sep 2020 by Mike Tisdall

Wellbeing - the new lens on business performance?

On the very same day in 1876 that Alexander Graham Bell filed his patent for the telephone in Washington D.C., Elisha Gray filed his in Illinois. And a few years later, Briton Joseph Swan and American Thomas Edison...

view all