Matariki means much to us

13 Jul 2020 by Mike Tisdall

We have great pleasure in joining the growing number of New Zealand businesses who are taking pride in celebrating Matariki this week.

The Māori new year symbolises a time of looking back, taking stock, celebrating achievements and sharing stories. And as it celebrates the cycle of life, it wants us to look forward as well – it’s a signal of the right time to sow seeds for the next harvest.

And so we reflect. And we anticipate the future with gusto!

Insight finds itself increasingly involved in projects which celebrate and reflect our country’s proud Māori heritage and culture. As we do so, we learn. 

As a kiwi company we see it as our responsibility to understand and express our kiwi culture and heritage. We work closely with partners to ensure we express tikanga and a Māori world view in the stories, concepts and designs we deliver. And in the process, we find ourselves experiencing some of our richest and most fulfilling work.

In the Matariki spirit of looking back and celebrating achievements, we share some of our Māori-influenced projects.

And looking forward, we are currently relishing some truly breakthrough projects that tell inspiring stories about our nation-making past.

The volcanic maunga of AucklandThe volcanic maunga of Auckland
A new information centre on Mt Eden tells the story of Maungawhau Mt Eden in the context of the volcanoes (maunga) of Auckland. View case study  

Whanganui River website. Nga Tangata Tiaki o Whanganui
Ngā Tāngata Tiaki o Whanganui
The Whanganui River is the source of spiritual and physical sustenance to Whanganui Iwi. View case study 

NZ Super Fund 2019 Annual ReportNZ Super Fund Annual Report 2020
Driven by a Māori world view of the future, this reporting suite for the NZ Super Fund employs a bold intergenerational weave design. View case study 

28th Maori Battalion website28th Māori Battalion website
Capturing and preserving the stories. View case study 

Ngati Whatua 2015 annal report suiteNgāti Whātua Ōrakei
Annual reports that tell a unified story. View case study 







Tags: Design
Related Posts. You might also like.

29 Sep 2020 by Mike Tisdall

Wellbeing - the new lens on business performance?

On the very same day in 1876 that Alexander Graham Bell filed his patent for the telephone in Washington D.C., Elisha Gray filed his in Illinois. And a few years later, Briton Joseph Swan and American Thomas Edison...

29 Sep 2020 by Paul Saris

Designing for Government Agencies

Insight Creative has been designing for clients in the Wellington market for over 25 years, working across hundreds of public sector projects from websites, brands, staff engagement and culture initiatives, marketing...

01 Sep 2020 by Steven Giannoulis

Becoming who we are

With a name like Giannoulis, I’m clearly not your traditional Kiwi of British colonial lineage. But I don’t think I am any less Kiwi than the decendants of Tasman or Cook. Like them, I come from immigrants and...

27 Aug 2020 by Jeremy Sweetman

The 101 of Augmented Reality

By now you've heard about Augmented Reality (AR), but are still really confused about what it all means. What makes it different from VR? Are there different kinds and do I need a device, goggles, 3D glasses or...

view all