May saw two exciting developments for law firm, Meredith Connell. First, government announced that the firm had retained the warrant as Auckland's Crown Prosecutor after a lengthy - and much delayed - assessment process. And second, the firm's bold new brand was launched. It's difficult to be different in the higher echelons of New Zealand law firms, but Meredith Connell were determined to express an explicit point of view and powerfully differentiated personality. You can see a full case study on the 'Work' section of this site, and also have a look at the new website we launched as part of the new brand launch: www.mc.co.nz