Inside Out Branding

3 Nov 2016 by Mike Tisdall

Idealog article November 2016 v3

The November issue of Idealog magazine features quality branding advice from our CEO, Steven Giannoulis. Some particular gems: "Making the brand rhetoric true has wide-reaching implications, requiring a review of everything from organisational design, culture, sales practices, products and services and operational processes." And "In many ways, developing an appealing brand and sales story is the easy bit. Making them true is how brands go to that next level in creating enduring value."

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Idealog article November 16