How to engage your audience

25 Mar 2015

From Petone to Grenada v3

In November last year, we were approached to help NZTA Central refine a presentation they were giving to the 6 Wellington Regional Councils. We focused on what was going to create a solution that would work effectively and powerfully rather than take the brief at face value, and so our Strategy & Creative project team decided to give them a whole new strategy to engage with their audiences.

So, after a few months of work, here’s how we achieved this:

  • We cut down a very technical, 80+ page Powerpoint to a slim-lined 9 page presentation
  • We helped them talk ‘to’ their audience and engage them in conversation
  • Provided them with presentation techniques (awesome in-house training…)
  • Addressed a potentially contentious part of the presentation in a short video to limit negative interjection (staring special guest appearances from the Insight team)
  • Plus we made some booklets with take away information, with the correct tone & manner & messaging in 

 Results? Happy client, happy councils and a new way to communicate in meetings for NZTA. Job done.

Petone to Granda brochure cover

Petone to Grenada brochure spread 1

Petone to Granada brochure spread 2