Charming new website for the IBBY Congress

25 Aug 2014 by Mike Tisdall

With New Zealand hosting the 2016 IBBY Congress (International Board on Books for Young People), the oganisers needed to start generating some interest well in advance. With most prospective delegates coming from the northern hemisphere, getting the commitment to attend was a potential barrier to financial viability. So leaning on the exotic pull of a visit to New Zealand - tugging at the 'bucket list' opportunity - was the decided strategy. Future iterations of the site will focus more fully on the attractions on the Congress itself. But for now, an engaging and innovative one-page site that focuses on the tourism pull of New Zealand has been designed to raise awareness, pique interest and encourage forward planning.

View the site here.

Tags: Digital
Related Posts. You might also like.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

03 Nov 2020 by Mike Tisdall

The arcane alchemy of strategic design

Insight Creative makes quite a play of calling itself a  strategic  design agency. But what is strategic design? And is it the game changer that we like to think it is? I’ve always been seduced by great...

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...

29 Sep 2020 by Mike Tisdall

Wellbeing - the new lens on business performance?

On the very same day in 1876 that Alexander Graham Bell filed his patent for the telephone in Washington D.C., Elisha Gray filed his in Illinois. And a few years later, Briton Joseph Swan and American Thomas Edison...

view all