A celebration of creative thinking - week 4

14 Jun 2019 by Alice McKeown

This week our creative celebration focused on Digital Solutions. Augmented Reality experiences, responsive websites, intranets and tactile hands on digital playtime in a sandpit. A variety of creative solutions for diverse user experiences.


Here’s what the team put forward…

Mercury Build Your Own Hydro Network

Love how digital came to life in a very tactile way. I’d never seen technology work like this before so for me this project was a very exciting, delightful experience. Great opportunity to release the inner child and learn by doing.

Jo Ross


Mercury Showcase – AR waikato river

It was wonderful seeing this at our Insight strategy day. From redrawing the river and contours, to the assorted animated / video / interactive and final AR elements, it brings together our wider skill sets and expertise across the team (and some outside help). A great creative, practical application of AR that will inform anyone from school age to old age about how power is generated and delivered to us all.

Edwin Hooper


Insight’s AR Wall

What better way to celebrate digital than one of the newer mediums within that world – Augmented Reality. It’s great to work at an agency that prioritises new tech, and learning about it. Spearheading the design aspect of our Spacewoman wall was a lot of fun for me. And at the end of all the thinking and doing from so many people here at Insight, we have two gorgeous static artworks in our offices, which we can play and engage with over the coming months.

Sarah Turner 


Meredith Connell

The MC Intranet demonstrates a really strong design solution showing growth and visual identity evolution. A highly technical and challenging project for the build and a hugely improved user experience. Great solution within tight boundaries.

Brian Slade 


Watercare annual report – online

A great example of how to successfully take a strong print design and apply this to a digital setting. Engaging animated interactions help bring the content to life while warm, people-focused images continue to tell the brand story.

Alice McKeown


Snickel Lane website

The Snickel Lane website strikes the perfect balance between functionality of a responsive website and an interesting design idea that stands out. The site loads quickly on multiple devices, and draws you in, with highlighted headlines and creative imagery of street food markets.

Anna Charlett

Related Posts. You might also like.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

03 Nov 2020 by Mike Tisdall

The arcane alchemy of strategic design

Insight Creative makes quite a play of calling itself a  strategic  design agency. But what is strategic design? And is it the game changer that we like to think it is? I’ve always been seduced by great...

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...

29 Sep 2020 by Mike Tisdall

Wellbeing - the new lens on business performance?

On the very same day in 1876 that Alexander Graham Bell filed his patent for the telephone in Washington D.C., Elisha Gray filed his in Illinois. And a few years later, Briton Joseph Swan and American Thomas Edison...

view all