All fonts look the same

30 Oct 2018 by Trent Kokich

All fonts look the same is an Exhibition of 260 fonts, celebrating uniquely restricted shapes with an almost endless amount of variation.

On October 12th 2018, my group exhibition had its opening night at 45 Courtenay Place. It was the output of an exhibition paper that I took during my 4th and final year of study at Massey University. Myself and four others worked for a full semester, conceptualising, developing and curating this unique exhibition experience.

Our aim for this exhibition was to give typography a voice within gallery contexts, as it is an often overlooked art form. We wanted to show appreciation towards the designers who crafted each typeface as well as inform the general public of various typography terminology.   

A big part of the exhibition process was contacting every type foundry whose typefaces we chose to exhibit. This proved to be an enormous amount of admin work with 100s of emails sent back and forth between us and foundries all over the world. Thankfully almost every foundry we contacted were really excited to have their work on display, and even allowed us to use their typefaces at no cost. Because we reached out to so many international foundries, our exhibition gained a lot of overseas recognition, with the website being shared across multiple graphic design blogs. It also meant our facebook event gathered a following of 700 or so people. This made us anxious going into the opening night as we had no idea what sort of numbers to expect.

Leading up to our exhibition opening, we were worried that people would see our exhibition at a surface level. What we were met with on opening night was quite the opposite and really surprised us. The level of engagement with the typefaces was amazing and more than we could have hoped for. Throughout the night people were photographing letters, noting down typefaces and engaging in deep discussions on their new appreciation of the letter Z and why they will never look at it the same way again.

Overall it was an awesome experience and a great end to my uni career.

Check out the exhibition website here:
http://allfontslookthesame.com/

Related Posts. You might also like.

26 Nov 2020 by Mike Tisdall

The Sanford Integrated Report Journey

It seems that wherever we turn in corporate New Zealand, the Sanford integrated reports are held in the highest esteem and the benchmark that other companies measure their integrated reporting progress by.  We...

03 Nov 2020 by Mike Tisdall

The arcane alchemy of strategic design

Insight Creative makes quite a play of calling itself a  strategic  design agency. But what is strategic design? And is it the game changer that we like to think it is? I’ve always been seduced by great...

03 Nov 2020 by Steven Giannoulis

Making business sense of WFH

    Many of our clients and suppliers are working from home a day or two a week and that’s creating demand from our team to follow suit. We’re a small business looking to get back on track after...

29 Sep 2020 by Mike Tisdall

Wellbeing - the new lens on business performance?

On the very same day in 1876 that Alexander Graham Bell filed his patent for the telephone in Washington D.C., Elisha Gray filed his in Illinois. And a few years later, Briton Joseph Swan and American Thomas Edison...

view all