Cause & effect data visualisation.

Client: World Wildlife Fund.

The Coral Triangle is the planet’s richest centre of marine life and coral diversity, with over 6,000 species of fish, 76% of the world’s coral species, and an awe-inspiring array of wildlife. 

But overfishing, destructive fishing, unsustainable tourism, impacts of urbanization, and climate change are fast eroding this resource base.

The World Wildlife Fund is investing in the conservation of the Coral Triangle and wanted to create a better understanding of how certain strategic activities they have implemented have been effective with short, medium and long-term impacts.

The Brief

Resources from the Coral Triangle area directly sustain more than 120 million people living here and WWF were looking for a way to both measure their investment's effectiveness, and to communicate this complex information effectively to their diverse groups of stakeholders: internal, government, private sector, other NGOs and development partners to the Coral Triangle Initiative.

This project was to be a prototype to prove the communication effectiveness of this type of impact achievement reporting in order to raise funds to scale up across a wider range of WWF projects globally.  

The Solution

Our solution was an instantly responsive, data-driven visualisation tool that conveyed the cause-and-effect link between the different events, entities and activities. It also included ‘mind-mapping tools’ for effective visual aid and ‘hover states’ giving the audience a quick overview of the event/activity and what it links to. Users could then click into each data point to learn more. 

The database provided WWF with more valuable insights to create better-informed decisions around which spheres of influence to support moving forward. By adding information each year, the organisation could keep stakeholders updated and informed and adjust its approach as required. 

The Results

WWF were pleased with the product as it assisted in supporting similar initiatives that consider the value of strategic events, which are critical when looking to build trust and awareness in political and geographical regions and on other intricate issues. Although WWF weren’t successful in raising the funds for full development they found the project extremely useful.

Related Case Studies.
Blog Posts. Thought-leading insights.

14 Mar 2019 by Steven Giannoulis

Understanding the new

A number of recent new business wins have reminded me how much I love working on new clients. Don’t get me wrong, I’m not the sort of guys who’s attracted by the ‘newest and shiniest thing’ but I love...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

19 Feb 2019 by Steven Giannoulis

Principled brand decisions

Developing a brand strategy means making a number of significant decisions that drive multiple aspects of an organisation. Working with clients, my aim is to agree brand principles upfront that help leadership teams...