Express Trust.

Client: Sky City.

When your core brand is built on having fun, being carefree, riding your luck and taking a bit of risk, telling a strong investor story can be a challenge.

The team at SkyCity asked us to use their annual report to tell a corporate story about the quality of their strategic thinking and how their work has added value to investors, employees, the wider community and the country as a whole. To do so we developed a sophisticated corporate expression of their brand with a consistent and authoritative visual style, and used this to deliver a well-considered up-market magazine-style annual review.

Blog Posts. Thought-leading insights.

28 May 2019 by Mike Tisdall

Interim Reports – the unintended consequences

So, listed companies no longer need to publish an Interim Report. Great: less work, less cost. But if that means you’re communicating with your retail shareholders and other stakeholders at only 12 month intervals,...

02 Apr 2019 by Mike Tisdall

Integrated Reporting: Connectivity of Information

It’s one of the core principles of an Integrated Report (<IR>). But many clients seem to think it’s one of the hardest. We’ll get to that in a minute – but spoiler alert: it isn’t really. First,...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...