Moving beyond the static pdf.
The digital age is changing traditional channels fast and Ports of Auckland uses the new capabilities to communicate more effectively. Their 2015 Annual Review is a case in point.
Previously, this profiling document had been loaded online as a page turning pdf of the print version. But the web now offers much more engaging ways to communicate with audiences and so this online Annual Review was conceived and designed as a microsite as the starting point. An abbreviated print version was produced for much more limited distribution.
The facts about Ports have always been surprising and impressive, but not well understood. And so the 2015 online Review took advantage of the new rich media opportunities with animated infographic and videos, making the key messages stronger, more accessible and more entertaining. This approach helps reach a wider audience, commanding and holding their attention to convey the reality of an energetic and community-focused organisation with a strong focus on quality and efficiency.
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