Moving beyond the static pdf.

Client: Ports of Auckland.

The digital age is changing traditional channels fast and Ports of Auckland uses the new capabilities to communicate more effectively. Their 2015 Annual Review is a case in point. 

Previously, this profiling document had been loaded online as a page turning pdf of the print version. But the web now offers much more engaging ways to communicate with audiences and so this online Annual Review was conceived and designed as a microsite as the starting point. An abbreviated print version was produced for much more limited distribution.

The facts about Ports have always been surprising and impressive, but not well understood. And so the 2015 online Review took advantage of the new rich media opportunities with animated infographic and videos, making the key messages stronger, more accessible and more entertaining. This approach helps reach a wider audience, commanding and holding their attention to convey the reality of an energetic and community-focused organisation with a strong focus on quality and efficiency.

Blog Posts. Thought-leading insights.

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

03 Aug 2018 by Mike Tisdall

Sticking to your annual report timetable

I’ve just spent two full days with about 20 annual report preparers on an integrated reporting training course. In amongst the learning and sharing experiences about preparing content for integrated reports, it...

14 Jun 2018 by Mike Tisdall

SDG Bingo

The UN Sustainable Development Goals (UNSDGs) are great, so why are they making me feel uncomfortable? They set wonderful global targets to ‘ end poverty ,  protect the planet  and  ensure...