Stay ahead of the game.

Client: NZ Drug Foundation.

Matters of Substance has been, and still is, regarded as one of the leading publications in its sector on fact based Drug and Alcohol information.

While ‘it ain’t broke and didn’t necessarily need fixing’, it has had a very consistent look and feel for the past 5 years. We undertook to refresh the design to keep the magazine ahead of the pack and continue to lead the way in its sector.

Rather than undertake a complete overhaul of what is already a popular and successful magazine, we looked at refining the design in a few key areas but always kept in mind the ultimate goal that it need to remain authoritative.

Certain areas like the NZ and World News spreads were updated to be more graphical and a wider use or infographics was introduced throughout to help support the copy with more than photography.

Overall the intended response was achieved: we didn’t alienate the existing readership but have kept them engaged by maintaining a sense of familiarity, with a few extra features to keep it fresh.

Blog Posts. Thought-leading insights.

18 Jul 2019 by Steven Giannoulis

Is authenticity real?

I recently attended the Digital Day Out (DDO) and noted that pretty much every speaker spoke about the need to be authentic. Speakers included a Google exec, a panel of social influencers, an AR/VR specialist and an...

19 Feb 2019 by Mike Tisdall

Integrated Reporting: Don’t aim for perfection. Just get i...

I see too many clients hesitating to get on the integrated reporting bus. Often because they perceive that there’s a lot of internal change needing to happen before this is possible. Sometimes it’s because...

02 Oct 2018 by Paul Saris

What makes good client service?

It’s the strangest experience when you’re climbing Mt Ngauruhoe on your way to reach the most beautiful coned top, when every step you take makes you slide further backwards. Strangely, somehow you do reach the...